As I skillfully navigated my work phone for messages while brushing my teeth this morning, a memory on my social media wall caught my eye. It was a splash page that went from concept art sketch to a finished reworked piece of art. Motivation comes from strange places at weird times, and that post reminded me what got me going a year ago to start my webcomic art journey. With the 1st anniversary of FTGF coming up, I’m pumped to go above and beyond with the next chapter coming around the corner.

OK! So you want to get your work to as many readers as possible but you’re one of those “starving artist” types with a limited budget? Got you. Me too, dude. I’ll explain what I’ve managed to figure out and try to condense it down. If you need a more thorough explanation or tutorial? Let me know in the comments.

Back in 2013 or so, I went to Katsucon and went around to a dozen panels that weekend to take in the art scene. I sat in on some webcomic panels and learned quite a lot. I discovered this neat advertising site called Project Wonderful. Basically, it’s a community of websites that allow you to bid for ad space on their website through this platform. Many of these places have ads ranging from button sizes to full skyscraper spaces for what amounts to a penny a day. A great feature they have is the ability to set up a campaign where a bot will automatically place ads around their community for you based off some calculated parameters you have set up. I finally hit success and stopped micromanaging everything after I figured out how to use it without breaking the piggy bank. I set one up for each month, limit the amount to spending based on my budget divided by the days in said month, and let it run its course.

Other tips I can throw in here about promoting your webcomic that’s basically just free advertisement include using social media in general. Facebook groups I’ve found are more for networking with other artists and getting involved in the community, but Twitter? Oh man. Make sure you learn to use hashtags. Reach out and find @ComicBookHour and @WebComicChatwhere they do weekly chats along with @WebComicConnect and @PromoteIndieWebcomics where they’ll push notification your comic related tweets to their network of followers. I’ve experimented with other platforms like Instagram and the like, but nothing is more instant and targeted that I’ve discovered other than a simple tweet.

That wraps it up pretty much! Again, if someone would like a more in-depth tutorial on setting up a campaign or examples on well written tweets that will get lots of traffic, let me know in a comment 😊

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